Soothe

  • Logo & Branding
  • /
  • Photography Direction
  • /
  • Mobile UI & UX Design
  • /
  • User Interaction
  • /
  • Web Design

For a company like Soothe, which had already established themselves with a large number of users, it was important to polish and enhance their current look without being too distracting to the current user base. We wanted users to notice an improvement in style and usability but I didn’t want it to not feel like Soothe was a completely new company. We chose to remove some pieces and colors that weren’t working and keep some of the best parts. We added some style and unified all user-facing pieces so their branding was more cohesive and effective.

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Branding

The previous branding for Soothe was dark and nightclub-esque. We really felt that they needed to get back to the basics, with some hint of nature to really solidify their look. We chose only 3 colors to help establish them against competition, and kept the parts that were working, such as the logo.

Brand Fonts

Simplicity is the name of the game here, so the message and options were clear and easy to see across all pieces.

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Brand Colors

We chose only 3 colors to help establish the brand and send a message right away. A light teal looks great on both the black and the white and evokes nature, rejuvenation, and calm.

Logo

Another designer had already created the hands—we loved this logo coming in and decided to keep it and highlight it. The circle was removed so the heart shape in the hands would stand out a little more, and some air was added around the text.

Photography Direction

One major focus for Soothe was their presence in social media. We wanted to have a few photoshoots that really helped create some “thumb-stoppers” for their posts. One concept was to illustrate the idea of massage anywhere—even in the middle of the desert.

UX, UI, & User Interaction

The heart and soul of Soothe is obviously the mobile app so that got the most attention. A full audit was completed and we simplified each flow as much as possible. We created new user flows, wireframes, prototypes, and designs. Many elements were run by current users to ensure an improved and refined feel while maintaining continuity. The UI was built off of our new branding colors and everything was made more modern and clean.

Interactions & Prototyping

We wanted to make Soothe more exciting while also using the animations to make usability more intuitive.

Website Design

The focus of their website was to make sure someone visiting booked an appointment. We wanted to make sure the branding came through in symmetry with the app, and that the calls to action were obvious and in effective locations. We reduced the content and simplified the structure to put focus on the conversion.

Soothe Conclusion

We really loved working on Soothe and establishing something from very little. There was a lot to think about with this project since it included users, therapists, and the company itself. It’s much bigger than just the app so the challenges were rewarding and enlightening. It was great to be able to make an entire company’s branding come together and serve a common theme and watch users enjoy the product even more.

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