Urban Threads

  • Logo & Branding
  • /
  • Web Design

Designing for designers is never easy, but we love a challenge. The owners of this high-end home textiles business have been in the design field for years, so they were confident and very clear about how they wanted to represent themselves. They’ve never been interested in being a “big name” brand and wanted a look that suggests “carefully curated boutique.” We ran with that, creating branding that feels aspirational yet attainable.

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Logo & Branding

The women at Urban Threads wanted the users to feel like they were walking into a brick-and-mortar store that just happened to be online. We made sure to use colors and fonts that felt like home.

Cardo Regular

Lora Normal

Brand Fonts

Serif fonts quietly added to the fine feel of the site, but still kept the entire branding classic and upscale.





Brand Colors

We started with a black and white scheme and subtly added color as needed.


Urban Threads needed a distinctive icon that could easily be stamped on a shopping bag or gift box. It had to be expressive while also reserving some of the brand’s mystique—a conversation starter. The resulting logo carries a timeless appeal that exudes the hand-crafted, hand-selected quality of the brand.

Website Design & Development

We created a full Shopify theme for the owners, making sure the site didn’t feel like a run-of-the-mill home goods store. We wanted visitors to feel like they are walking into the Urban Threads storefront and meeting the owners for a warm and personal shopping experience. We chose to let the textiles and imagery speak for themselves, and allowed the logo to have a strong presence.

Urban Threads Conclusion

The owners of Urban Threads and The Pixel District share a similar style, so we were on the same page from the start. We’ve always loved a focus on clean colors and elegant fonts, and Urban Threads really fit that aesthetic.

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